Insights & Ideas
Thoughts on AI, web development, digital strategy, and helping businesses work smarter.
How AI is Transforming Modern Web Development
A practical look at how businesses are using artificial intelligence to streamline development, boost performance, and reach more customers.
Damon Schopen
From an early age, I was fascinated by how technology could make life easier. The first time I connected to the internet, I was hooked and amazed by what was possible when creativity met code.
After college, I worked in the powersports industry, helping design and maintain custom website software used by more than 4,000 dealerships. I loved the problem-solving side of the work, but I wanted to help businesses of all kinds, not just one industry.
In 2013, I launched Port Light Technology to do just that. Since then, I’ve partnered with hundreds of businesses, creating websites and custom tools that help them succeed online. Today, I use AI every day to make that process even faster, smarter, and more accessible for every client.
How We Work
AI-Powered Development, Human Connection
At Port Light, AI helps us build better, but people are always at the center of what we do. We use AI to write cleaner code, automate repetitive work, and uncover insights, but we still believe the best results come from listening, understanding, and collaborating with our clients.
Every project starts with a conversation about your goals. From there, we use the best technology available to help you achieve them faster and smarter.
Let’s Talk
AI is transforming how businesses work, and we’re here to help you stay ahead. Whether it’s a website, an online store, or custom software, we’ll help you move faster and reach your goals with technology that works for you.
We’ve been helping businesses succeed online since 2013, and today AI helps us do it faster and smarter than ever.
Our Community
Rooted in Wisconsin. Working Everywhere.
We’re proud to call Jefferson, Wisconsin home. Our work reaches clients across the U.S., but our small-town values guide everything we do: honesty, reliability, and a genuine care for our clients’ success.
How can we help?
AI Web Design
Modern, fast, and optimized for results.
AI-Powered E-commerce
Smarter stores that sell more.
AI Custom Software Development
Automate and scale your business.
Website Hosting & Care Plans
Reliable, secure, and worry-free.